Willer SurfCraft

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GTA, Ontario, Canada
Born out of necessity. Surfboards designed by fresh water surfers, for fresh water surfers and beyond. Specializing in surfcraft taylored specifically for you and the unique conditions you surf, from the great lakes, to river waves, to firing point breaks in far-flung exotic locals. 100% Custom. 100% Hand-made. This is not a job for me, but purely the pursuit of a passion to bring science, art, and engineering together to build the best surfcraft I can. Dave Willer, PhD

Monday, May 30, 2011

Shapers Mantra

There is a constant debate ongoing about the pros and cons of pop-outs.   Pros - good replication of proven designs provides a consistent product, cheap (outsourced to Asian nations),    vs     Cons - oustourced to underpaid workers abroad, cheap materials, absolute minimal layups, limited sizing options, almost exclusively FCS plugs (FAIL)  etc.....   Do you want to drive a KIA or do you want an Aston Martin?       Price is usually not that far off between a handshaped board and a machine shaped popout imported from China or Taiwan.    As an artisan and craftsman, I absolutely love this shirt from Critical Slide Society in Australia.    Support your local shapers and surfshops.